Neuronal basis of sequential foraging decisions in the macaque. The cours e will then survey major findings in neuroscience with applications to business, including selective attention and advertising; valuation and marketing; decision making; learning , innovation and creativity; and social influence, team-building, and leadership. Upon admission into the program, students may register for this course under the direction of their thesis supervisor. mplatt@pennmedicine.upenn.edu. When did humans start to walk on two legs? Michael Platt, PhD. Such substitutions will only be approved prior to the beginning of the semester. 2011. “Rationing Ravens and Merciful Monkeys: Can Animals Be Altruistic?” The Guardian, January 26, 2015 For optimal viewing, open the site in Firefox or Chrome. PSYC 474 and 601 are LPS courses. Brain Stimulation Holds Promise in Autism Treatment. Platt’s appointment signifies his return to the place that fed and fostered his passion for using novel combinations of knowledge as tools for discovery: he left Penn with a PhD in biological anthropology, and two decades later returns with a host of international partnerships and an extensive body of groundbreaking work in tow. “The NeuroEconomics of Innovation,” California Academy of Sciences, April 25, 2013, "A Glimpse into the Future: Neuroeconomics," World Economic Forum, July 20, 2017 Nature Neuroscience 11(4):398-403. (2013) Genetic origins of social networks in rhesus macaques. I’ve been teaching Brain Science for Business to MBA students, undergraduates, as well as leaders in the field — practitioners, through executive education. INTRODUCTION TO BRAIN SCIENCE FOR BUSINESS: Brain science offers the potential to unlock the future of business, by providing new insights that can enhance decision-making, improve precision in design and marketing team chemistry and cultivate leadership, fine-tune selection and human performance, drive creativity and innovation, create social valus, and optimize digital interactions. Center for Undergraduate Research and Fellowships. Web. Hayden, B.Y., Pearson, J., and Platt, M.L. Platt has served as Professor of Neurobiology, Director of the Duke Institute for Brain Sciences and Director of the Center for Cognitive Neuroscience at Duke University. His principle questions focus on the biological mechanisms that underlie decision-making in social environments, the grasp of which has broad-scale implications for improving health and welfare in societies worldwide. First we cover the fundamental principles of evolutionary theory and some of the basics of genetics and heredity as they relate to human morphological, physiological, and genetic variation. With appointments in the Perelman School of Medicine, the School of Arts & Sciences, and the Wharton School, Platt works at the intersection of economics, psychology, and neuroscience. Michael L. Platt. This course provides an overview of contemporary brain science and its applications to business. What Good Decision-makers Have in Common," (with Barbara Mellers) Knowledge@Wharton, March 7, 2017 “Monkeys Go Ape for a Little Allure,” The Guardian, February 13, 2005, “Leaders in Social Neuroscience: An Interview with Dr. Michael Platt,” Social Neuroscience at New York University, September 3, 2013 Email: curf@upenn.edu. Primate Neuroethology, 2013
 The work grew out of conversations between WiN and one of its corporate partners, Vanguard, … Students do independent empirical work under the supervision of a faculty member, leading to a written paper. He focuses on applying insights and technology from brain science to business, particularly questions in marketing, management, finance, and innovation. Innovative Thinking: Using Neuroscience to get Out-of-the-Box Ideas. Office of the Provost. At first blush, this might seem like a bridge too far. The first installment of the Wharton School Press “Meet the Authors” interview series features Michael Platt, director of the Wharton Neuroscience Initiative and a professor with appointments in the Perelman School of Medicine, the School of Arts & Sciences, and the Wharton School. “NeuroTalk Episode 2: Michael Platt,”  Stanford Institute for Neuro-Innovation and Translational Neuroscience, January 31, 2013, Vice, HBO, 2017, featured “Exposure to “Love Hormone” Increases Prosocial Behavior in Monkeys,” National Geographic, January 9, 2012 His particular quantitative approach has established a more realistic method of inquiry that yields improved analyses of data sets in brain research. Black Swan, Warner Bros., 2011, consultant Students must submit a proposal prior to registering. “Like Humans, Monkeys Can Be Snobs Too,” ABC News, March 2006 The cours e will then survey major findings in neuroscience with applications to business, including selective attention and advertising; valuation and marketing; decision making; learning , innovation and creativity; and social influence, team-building, and leadership. Michael Bloomberg has reportedly spent more than $410 million on campaign ads, and has since dropped out of the race, whereas former Vice President Joe Biden has only…. Department of Psychology / Stephen A. Levin Building / 425 S. University Ave / Philadelphia, PA 19104-6018 Phone: (215) 898-7300 / web@psych.upenn.edu This course will provide an overview of contemporary brain science and its applications to business. Chang SW, Gariepy JF, and Platt ML (2012b) Neuronal reference frames for social decisions in primate frontal cortex. Ph.D., Biological Anthropology, University of Pennsylvania. He discussed his thoughts with host Dan Loney on Wharton Business Daily. Nature Scientific Reports. "This Is Your Brain on Decision-making," Knowledge@Wharton, October 29, 2015 University of Pennsylvania He was the 16th PIK professor to be recruited to Penn. This course enables student to undertake a self-directed study on a topic in Veterinary Medicine, under the supervision of a faculty member. Enter pioneering neuroscientist Michael Platt, whose research has deepened our understanding of how key areas of the brain work — and how that understanding can be … “Generosity and the Social Brain, One Neuron at a Time,” National Geographic’s “Phenomena,”    December 12, 2012 Verified email at mail.med.upenn.edu. Shepherd, S.V., Klein, J., and Platt, M.L. Mirroring of attention by neurons in macaque parietal cortex. "How We Decide: The New Science of Neuroeconomics," Penn Arts & Sciences 60-second Lectures, April 27, 2016 Your browser (Internet Explorer) is out of date and may not display all features of this and other websites. Michael Platt is a scientist known for asking some of the most challenging questions in 21st century neuroscience—and conceiving innovative ways to find the answers. What Insights Lie at the Intersection of Neuroscience and Marketing? With the support of such agencies as the National Institutes of Health, Sloan Foundation, Klingenstein Foundation, McDonnell Foundation, and Department of Defense, he’s produced seminal articles that have been collectively cited over 4,000 times. For a full list of publications, visit Dr. Platt’s CV, "Crowd-sourcing optogenetics data to tackle neurological diseases," Penn Today, October 19, 2020 I have been at Wharton for about five years now. Mr. Riepe also served as Chair of the Penn Medicine Board and its Executive Committee from 2010 to 2011, during which time he oversaw the continued growth of Penn Medicine, including the opening of the Roberts Proton Therapy Center and Smilow Center for Translational Research, the renaming of the Perelman School of Medicine and the transition to new leadership for Penn Medicine. 2009. Platt, a neuroscientist whose work focuses on the brain’s decision-making processes, has appointments in the Department of Neuroscience in the Perelman School of Medicine, the Department of Psychology in the School of Arts and Sciences, and the Department of Marketing in the Wharton School. “Monkey See, Monkey Go All-In,” MSNBC, August 2005
 Platt, M.L. The research of Michael Platt, a neuroscientist and director of the Wharton Neuroscience Initiative, focuses on the brain’s decision-making processes. Principles of Cognitive Neuroscience, 2008. James S. Riepe University Professor Professor of Neuroscience, Professor of Psychology and Professor of Marketing, School of Arts and Sciences Perelman School of Medicine an the Wharton School. Michael L. Platt, Ph.D. Director, the Wharton Neuroscience Initiative James S. Riepe University Professor Marketing Department, the Wharton School Department of Neuroscience, Perelman School of Medicine Department of Psychology, School of Arts and Sciences University of Pennsylvania Michael L. Platt Michael Platt is a scientist known for asking some of the most challenging questions in 21st century neuroscience—and conceiving innovative ways to find the answers. Geoffrey K Adams Department of Neuroscience, University of Pennsylvania Verified email at pennmedicine.upenn.edu. Contact person by email. (2020) An Open Resource for Non-human Primate Optogenetics. The Wharton School, University of Pennsylvania COURSE SYLLABUS Instructor: Michael L. Platt office: 745 Jon M. Huntsman Hall phone: (919) 280-8876 email: mplatt@wharton.upenn.edu Office hours: by appointment Overview Can brain science help business? Individual research involving data collection. Continuation of BIBB 399 research. Becket Ebitz Assistant Professor, ... Michael Platt. A-Z; Michael Platt has been selected as the sixteenth Penn Integrates Knowledge Professor, effective July 1, 2015. "Brain Power," World Economic Forum, February 23, 2016 Individual research of an experimental nature with a member of the standing faculty leading to a written paper. “Monkey Pay Per View,” New York Times Magazine “Year in Ideas,” December 11, 2005 Wharton, University of Pennsylvania. Neuroscience 5th ed., 2012 Science 324:948-50. He was also awarded Penn's Alumni Award of Merit in 2014. Michael Platt is a Penn Integrates Knowledge Professor and the James S. Riepe University Professor, professor of neuroscience, professor of psychology, and professor of marketing, with appointments in the Perelman School of Medicine, the School of Arts & Sciences, and the Wharton School at the University of Pennsylvania. Students first will be introduced to the basic anatomy and physiology of the brain and become familiar with important techniques for measuring and manipulating brain function. Leaders in Social Neuroscience: An Interview with Dr. Michael Platt, Status-Conscious Monkeys Shed Light on Celeb Obsession, Peacocks, Eye Tracking, and the Brains Behind Decisions, How We Decide: The New Science of Neuroeconomics, Why Friendship Is One of Our Most Basic Needs, A Glimpse into the Future: Neuroeconomics, Are You a Superforecaster? What Good Decision-makers Have in Common, What Neuroscience Can Tell Us About Political Advertising, How This Doctoral Student Is Exploring the Nexus Between Business and Brain Science, Why This Professor Believes Neuroscience Is the Future of Business, Configuring a ‘Road Map’ for Neuroscience and Business, ‘Intellectual Candy’ and Cross-Industry Connections at the Global Forum in Miami. (2020) Neuronal correlates of strategic cooperation in monkeys. Michael Platt, PhD. and Huettel, S.A. 2008. Platt talks with Wharton marketing professor Peter Fader about his new book, One of the big stories out of the 2020 election cycle is the amount  Democratic presidential candidates have spent on political advertising. "Pairing Business and Neuroscience," Penn Current, May 11, 2017 Neuron, 85(3):628-640. Nature Neuroscience. Neuronal activity in primate dorsal anterior cingulate cortex signals task conflict and predicts adjustments in pupil-linked arousal, Genetic origins of social networks in rhesus macaques, Inhaled oxytocin amplifies both vicarious reinforcement and self reinforcement in rhesus macaques (Macaca mulatta), Neuronal reference frames for social decisions in primate frontal cortex, Neuronal basis of sequential foraging decisions in the macaque, Mirroring of attention by neurons in macaque parietal cortex, Fictive reward signals in anterior cingulate cortex, Risky business: the neuroeconomics of decision making under uncertainty, Crowd-sourcing optogenetics data to tackle neurological diseases, Thrashed by Hurrican Maria, Monkey Island Tries to Rebuild, Bolstered by Scientific Community, Social Ties Boost Longevity in Female Macaques, Penn-led Study Finds, Michael Platt Receives MERIT Award Given to Fewer Than 5% of NIH-funded Investigators. Journal of Neuroscience Methods 253: 90-100, Jun 2015. Chang SW, Barter JW, Ebitz RB, Watson KK and Platt ML (2012a)  Inhaled oxytocin amplifies both vicarious reinforcement and self reinforcement in rhesus macaques (Macaca mulatta). Professor Neuroscience, Psychology, and Marketing, University of Pennsylvania. Platt’s expertise is sought after outside the realm of academia, as well, leading him to serve in science advisory roles for three major motion pictures and the acclaimed PBS TV series, NOVA. Professor. Report accessibility issues and get help. Michael Platt is known for asking some of the most challenging questions in 21st century neuroscience—and conceiving innovative ways to find the answers. INTRODUCTION TO BRAIN SCIENCE FOR BUSINESS: Brain science offers the potential to unlock the future of business, by providing new insights that can enhance decision-making, improve precision in design and marketing team chemistry and cultivate leadership, fine-tune selection and human performance, drive creativity and innovation, create social valus, and optimize digital interactions. With 12 schools on one contiguous campus, our world-class faculty — including 22 Penn Integrates Knowledge University Professors — are masterful collaborators.As they pursue their path-breaking work, they bring knowledge together across disciplines and use … A study under faculty supervision of a problem area or topic not included in the formal curriculum. They are particularly interested in the biological mechanisms that allow people and other animals to make decisions when the … During the semester, students must attend two seminars to discuss planning and independent research project, ethical concerns in research and writing a scientific paper. He holds a PhD in Biological Anthropology from Penn, and a BA in Biological Anthropology from Yale. This course focuses on the scientific study of human evolution describing the emergence, development, and diversification of our species, Homo sapiens. New developments in biometrics, implantable and wearable devices, genomics, proteomics, metabolomics, nutrition, and human microbiome, offer the opportunity for enhanced precision and impact in marketing, finance, management, analytics, and education. His lab tries to understand how the brain makes decisions. Dr. Platt is a world-renowned neuroscientist whose research focuses on how the brain makes decisions. 3:1042. Proc Natl Acad Sci, 109, 959–964. Karl and Linda Rickels Professor of Psychiatry ... Michael Platt. "Social Ties Boost Longevity in Female Macaques, Penn-led Study Finds," Penn News, May 17, 2017 NOVA, 2012, scientific advisor How did humans evolve? Full-Time Lecturer Position in Marketing 2021, Requirements for Joint Degree in Marketing and Psychology, PhD Program Advising and Course Registration, Innovative Thinking: Using Neuroscience to get Out-of-the-Box Ideas, How We Decide: The New Science of Neuroeconomics, Why Friendship Is One of Our Most Basic Needs, Peacocks, Eye Tracking, and the Brains Behind Decisions, Michael Platt Appointed Penn Integrates Knowledge Professor, How Neuroscience Can Transform Your Leadership, Neuroscience Can Help You Become a Better Leader, Better Communication Through Neuroscience, Kickstart Your Job Search: How Neuroscience Can Help, What Ants, Mice and Monkeys Can Teach Us About the Impact of Stress. Not everyone is a born leader, but a new book by Wharton’s Michael Platt says that neuroscience can provide the tools to become one. Applications to business, education, sports, law, and policy are discussed throughout. Students are first rapidly introduced to the basic anatomy and physiology of the brain and become familiar with important techniques for measuring and manipulating brain function. (2020) Middle identification for rhesus monkeys is influenced by number but not extent. A former president of the Society for Neuroeconomics, Michael publishes regularly in top-tier scientific journals and has been featured in prominent TV, radio, print, and online media. Organizations such as the National Foundation, the Klingenstein Foundation, the McDonnell Foundation and the Department of Defense have supported his research, and he has been recognized in the New York Times, the Washington post, the Wall Street Journal, National Public Radio, A`BC, BBC and PBS. Drucker CB, Carlson ML, Toda K, DeWind NK, Platt ML: Non-invasive primate head restraint using thermoplastic masks. "The Science of Friendship," Ignite Philly, April 27, 2016 Junior or senior standing and written permission of instructor and undergraduate chair required to enroll. Michael L. Platt James S. Riepe University Professor Michael Platt is known for asking some of the most challenging questions in 21st century neuroscience—and conceiving innovative ways to find the answers. Prerequisite: Undergraduates only. (2015) Neuronal activity in primate dorsal anterior cingulate cortex signals task conflict and predicts adjustments in pupil-linked arousal. 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