Copyright © 2021 Centaur Media plc and / or its subsidiaries and licensors. Agency: Dentsu Y&R Tokyo, Outdoor Grand Prix: Prince, Cannabis etc; Twitter, Twitter won the ‘traditional’ Outdoor Grand Prix with this strikingly simple billboard campaign (two examples shown above, there are many more). ETBrandEquity.com brings latest cannes lions 2017 news, views and updates from all top sources for the Indian Marketing & Advertising industry. By Bree Rody. We wrap up with a third Grand Prix for Boost Your Voice. Seesaws along US-Mexico border named the Design Museum’s top pick of 2020, Anthony Burrill has designed a seven-storey-high mural for Leeds, How to survive 2021: A Guide for Creatives, Photographer Sydney Rahimtoola explores myth and heritage in her work, New trailer for the BBC celebrates the broadcaster’s creativity, Why simplicity is the way ahead for social media in 2021. Find the perfect Cannes Lions Festival 2017 Day 1 stock photos and editorial news pictures from Getty Images. Cannes Lions 2017: Meet the mavericks - magic from award-winning advertisers Lorna Kimberley, Craig Mawdsley, Will Poskett, Tim Whirledge July 2017. Select from premium Cannes Lions Festival 2017 Day 2 of the highest quality. Can creativity save restaurants from Covid-19? By Eliza Williams 24/06/2017 Tonight saw the announcement of the final winners at this yearâs Cannes Lions festival. Agency: Grey Colombia, Bogotá, Promo & Activation Grand Prix: Boost Your Voice; Boost Mobile, Boost Your Voice picked up a second Grand Prix in Promo & Activation. Find the perfect Cannes Lions Festival 2017 Day 2 stock photos and editorial news pictures from Getty Images. The medals are awarded with Grand Prix being the highest honour, then Gold, Silver and Bronze in higher to lower order. Advertising has long been keen to demonstrate its celebration of the new, which has occasionally meant that projects featuring the very latest technologies have been awarded over more conventional mediums. The Oscars of the advertising world, a Cannes Lion Grand Prix is the most coveted of adland’s many prizes, a ticket to recognition across the industry and a shortcut up the career ladder. Find out all the major winners from this year’s Cannes Lions International Festival of Creativity here. Is branding’s post-Brexit future a sea of Union Jacks, or does the UK’s exit from the European Union offer a chance for companies to explore what being British actually means? Production company: Blink Productions. McCann Worldgroup India was ⦠It will be interesting to see how it all plays out over the coming year, but for now, let’s not think of the future, but instead of the glories of this year. By Staff . The winners and shortlists from Cannes Lions 2019. Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. The future of advertising: Three takeaways from the Cannes Lions festival in 2017. But what does it all mean? The Cannes Lions International Festival of Creativity announced the jury members who will select the 2017 winners for the annual advertising and communications awards. What has changed this year though, is a move away from celebrating tech for tech’s sake. See more ideas about cannes 2017, cannes, cannes lions. Plus where it appeared, and the results it delivered. Agency: 180LA, Santa Monica, … And an incredible fourth Grand Prix for Fearless Girl. The Outdoor jury awarded two Grand Prix, one to Fearless Girl and one to Twitter's hashtag billboards. ), and the general corporate overload with little creativity in sight. Agency: McCann New York, Print & Publishing Grand Prix: Pennsylvania, Aviano etc; Burger King, Burger King picked up a second Grand Prix with this clever and bizarre print campaign, which shows actual Burger King stores on fire and them stamps them with a ‘Flame Grilled since 1954’ logo. Here, ad creative Marta Morientes – an avid chess player in her youth – explains how the game has helped her to be a better creative. (January 2017) (Learn how and when to remove this template message) The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. All rights reserved. Of the festival itself, regular visitors would have recognised regular gripes, about the dominance of the tech companies (which this year included an incongruous ferris wheel from Snapchat directly outside the Palais), the hunger of the Cannes Lions organisers to control visitors and extract the maximum amount of money from them (hotel passes, anyone? Ten key themes for 2019 revealed. Kicking off this yearâs Lightning Talks from the YouTube Beach at Cannes Lions, an expert panel of award-winning advertisers and strategists discussed their boundary-pushing campaigns. He talks to us about his childhood, learning from the greats, and his ‘get close’ mantra, Images of mythical creatures and domestic sorcery are all part of artist and photographer Sydney Rahimtoola’s attempt to document the “little magical moments” of everyday life, As the ad industry moves increasingly quickly towards a freelance model, our advertising correspondent Ben Kay asks whether it’s time for creatives to unionise, At a time when criticism of the BBC feels more intense than ever, the broadcaster has put together a two-minute film to remind us all of the quality programming it delivers, As We Are Social releases its annual trends report, chief strategy officer Mobbie Nazir reveals evidence of a move towards simpler and kinder social media habits that look to brands for assistance rather than aspiration, Streaming giants ruled the roost once again in 2020, while many of us also sought comfort in the familiarity of public service broadcasters, in a year where we’ve essentially been forced to stay glued to our sofas, In a year of flux, magazine covers were dominated by radical change, calls for change and the changemakers themselves. All Cannes Lions 2019 winners & shortlists. TV’s Strong Halo Effect Will Enhance Digital Campaign Performance, How Online Media Can Drive Offline Success, What You Need to Know About the Next 5 Years of Data-Driven Media, {"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"creativity"}. Touché! It’s totally gripping. As Boost stores are located in communities with fewer polling stations, Boost Your Voice allowed more equal voting access. June 20, 2017 How two Young Lions used digital media to get millennials talking politics. 2020 Disrupted the Upfronts... Whatâs Next? Malika Favre’s sexy Kama Sutra alphabet is now available in book form. Jessica Burnie and Elizabeth McPhedran harnessed chatbot technology to take a campaign from awareness to action. Like the Oscars, Cannes judges often eschew the more obviously commercially minded work released over the year, in favour of campaigns or projects that show social purpose or include a higher aim than mere selling. The 64 th Cannes Lions International Festival of Creativity has announced the full content programme, taking place from 17-24 June 2017. Agency: MRM/McCann Spain, Lions Entertainment/Entertainment Lions For Music Grand Prix: Original is Never Finished; Adidas Originals, This spot for Adidas Originals features a remix of Frank Sinatra’s iconic song My Way. There is some gentle irony in a tech company (like Apple before it) recognising the power of a great poster campaign where so many other brands have forgotten this trad medium. Play. Explore Cannes Lions. Under the skin of the new Creative Strategy Lions. June 22, 2017 Cannes 2017: In the jury room with Marie-Elaine Benoit. Spanish film director and screenwriter Pedro Almodóvar was the President of the Jury for the festival and Italian actress Monica Bellucci hosted the opening and closing ceremonies. The 70th Cannes Film Festival took place from 17 to 28 May 2017, in Cannes, France. Relive Cannes Lions 2019. April 5, 2017 Cannes announces changes to Creative Effectiveness. Recapping Canadaâs weekend victories and shortlist showings at the International Festival of Creativity. Swati Bhattacharya is the See It Be It Ambassador. Agencies: Åkestam Holst, Stockholm and Great Works, Stockholm, Media Grand Prix: Innovating Saving; Jet.com, Ecommerce company Jet.com picked up the Media Grand Prix for its witty and clever ways of spreading its money-saving message to customers. Cannes Lions 2017: Speak FreelyâIn Conversation With Gigi Gorgeous Gigi Gorgeous, Tea Uglow July 2017 In the last Lightning Talk from the YouTube Beach at Cannes Lions 2017, Gigi Gorgeous and Tea Uglow, Creative Director of Google Creative Lab in Sydney, sat down to discuss how online video is enabling LGBT+ creators to tell their stories to a diverse, global audience. See our favourite 2019 photos. New podcast with Digital Prophet David Shing. Agency: McCann New York, The London-based artist discusses the motivation and process behind her epic painted murals, which combine vibrant colour palettes with uplifting messages that are rooted in spirituality, Created by Twitter’s in-house team and French studio Irradié, the social media platform’s refreshed branding features an “intentionally imperfect” aesthetic and new brand font, Chirp, The artist and children’s book author shares how Covid derailed his travel and career plans and how he’s adapted his life and creative practice as a result, Donna Payne, Faber’s creative director, explains her creative process when designing a cover, and touches upon the impact of the pandemic and the boost in online sales it’s prompted, The ad agency’s new head of diversity, equality and inclusion talks to us about her experiences in advertising, her plans for the role, and why it isn’t about being the ‘PC police’, Murray Kerr, founder of architecture practice Denizen Works, shares his purposefully ‘naïve’ approach to design and discusses the challenges of leading his studio off the beaten path, The online exhibition features a mix of famous names and less-heard voices, who all use letterpress techniques to express their feelings on a range of contemporary issues, While art shown indoors may have temporarily lost its audience to the pandemic, street art is on the rise. Multiple Lions have been tweaked to focus on data, technology and brand experience as entries for the awards open. The Cannes Lions Festival is where brands, agencies, media companies and consultancies discover how to unlock maximum impact from creative marketing. There was less of that this year – tech of course featured in projects, but ideas were awarded over gimmickry. Agency: DAVID, Miami, Product Design Grand Prix: The Payphone Bank; Tigo-Une, The Tigo-Une Payphone Bank aims to offer micro-banking options to Colombians currently unserved by the major banks. Here, we get an insight into its visual branding and what being a responsible chocolate brand means, Modern Love illustrator Brian Rea recounts a childhood filled with stories, shares the struggles of embracing his style and tells CR why words have gained a new importance for him later in his career, Ben Cullen has built up a cult following for his mesmerising illusion cakes, which have appeared everywhere from Slowthai’s recent music video to Jurgen Klopp’s birthday party. Watch our favourite 2019 moments. Find out where Cannes Lions 2017 is playing near Toronto. Each year, the Festival brings us five days of inspiration, insights, meetings and talks tackling big issues and real-life problems head on in stimulating and pragmatic ways. London â Tuesday, 30 May, 2017: Getty Images, the worldâs leader in visual communication, will champion diversity at this yearâs Cannes Lions International Festival of Creativity, bringing to the main stage the thought provoking panel; Seeing is Believing: The Power of Re-picturing Stereotypes. Agency: 180LA, Santa Monica, The Radio Grand Prix went to KFC for its witty campaign The Sad Man Meal, where a voiceover laments various minor acts of daily sadness, such as when the toilet paper tears up instead of across or when you’re angry and you don’t know why, or when a KFC meal deal ends. Roger Hatchuel Academy selection panel confirmed. That’s the close, folks. By Val Maloney. Agency: 4Creative. As the dust settles on the 64th Cannes Lions Festival of Creativity, itâs time to reflect on the key trends and learnings that emerged from adlandâs biggest gathering. Read our write up on Graham here, Also picking up a Cyber Grand Prix was this witty campaign for Mailchimp, which plays on people being unable to remember the brand’s name (most notably in an ad that was part of the 2014 podcast Serial) and takes this to the nth degree. Agency: Johannes Leonardo, New York, Lions Health/Health & Wellness Grand Prix: Meet Graham; TAC Victoria, It’s Meet Graham again. Fearless Girl also picked up the PR Grand Prix. The 2017 Cannes Lions festival has wrapped up, and it’s time to look back at the winners as a whole, as well as some individual pieces that did well. Cannes Lions 2017: Top Speaking Sessions at the Palais. Registered office at Floor M, 10 York Road, London, SE1 7ND, Our website uses cookies to improve your user experience. Xinmei Liu’s images are inspired by old Chinese propaganda posters, The BakeKing’s hyperrealistic cake creations, Oxford Circus’s tube signs are now PlayStation-themed, Teenagers dress for proms that never happened in Alys Tomlinson’s Lost Summer. We’ll begin with a Grand Prix roundup. June 24, 2017 Cannes 2017: âFearless Girlâ ends the week on top. It is also backing away from involvement in other ad shindigs and awards too, to focus instead on building an AI robot named Marcel (see para 3 above) so it is not a decision specific just to Cannes, but will no doubt make the festival organisers nervous, particularly when Sir Martin Sorrell starts to wade in too. We look back at ten of our favourites, The Netflix hit series The Queen’s Gambit has brought chess back into the limelight. Below you will find details of all the campaigns that received this year’s top honours. By Josh Kolm. Discover the stories behind the work: how it was briefed, researched, conceived and crafted. © 2021 Adweek - All Rights Reserved, Aunt Jemima Is Now Officially the Pearl Milling Company, These 4 Ad Campaigns Show Just How Perfectly Norway Responded to GMâs Super Bowl Spot, Scotts Miracle-Gro Wants TikTok Users to Dance Like John and Ella Travolta, Inspire Brands Names Publicis Groupe as Its Media Agency of Record. Whilst it's the awards and the general glamour of Cannes that might dominate headlines, the real heart of Cannes Lions lies in the festival's celebrated speaking sessions. More information can be found in our Cookies Policy and Privacy Policy. May 30, 2019 - Explore Hsin-Yi Lin's board "cannes 2017", followed by 250 people on Pinterest. Local showtimes and cinemas now playing Cannes Lions 2017 near Toronto Agency: Ogilvy & Mather Johannesburg, Titanium Grand Prix: Boost Your Voice; Boost Mobile, You’ve made it to the end – woo hoo! Reach Track. Why the Titanium and Integrated jury president says IKEA and Leo Burnett missed a Lion by a âcatâs whisker.â By Staff . World-class. By Staff . Women are still being ignored in ads in favour of men, according to a new study released at Cannes. Articles Tagged âCannes Lions 2017â Cannes 2017: Canada nabs 32 more Lion noms. Published 15/06/2017 by Creativepool Editorial. Agency: Leo Burnett Chicago, Cyber Grand Prix: Meet Graham; TAC Victoria, Meet Graham, the weird and wonderful campaign for TAC Victoria, which saw artist Patricia Piccinini sculpt a model of the type of body you need to survive on our roads (based on scientific evidence), won two Grand Prix awards at Cannes Lions this year, including this one in Cyber. Here, Hazel Davis reflects on how the medium is growing ever more part of the art establishment, yet can still be used as a force for change, JKR executive creative director Lisa Smith explains why the fast food giant ditched the glossy buns and embraced a bit of nostalgia, to become “how you imagine BK to be on its best day”, Having just graduated, the designer experiments with different styles and imagery in his posters to challenge himself and connect with the design community, Lucky Generals founding partner Andy Nairn talks to us about why brands and organisations should embrace strategies to encourage a stroke of luck – and also recognise the positives in bad fortune, Teeter-Totter Wall has been announced as the overall winner of the Beazley Designs of the Year, while category winners include a Covid-19 visualisation and a portable school, Black and white lettering stretches 88ft high in the designer’s biggest artwork so far, which adorns the end of a historic canal-side building in the city, With the uncertainty and challenges of 2020 following us into the new year, we talk to a number of industry experts about the ways that creatives can survive – and even thrive – in 2021, Tech firms once claimed they could set us free. Discover Talks Stage talks from Cannes Lions 2011+ Simon Cook lifts the lid on the 2019 Awards . Agency: Analog London, Direct Grand Prix: Google Home of the Whopper; Burger King, In an example of the old adage that all publicity is good publicity, Burger King’s intrusive ad campaign, which was specifically designed to activate Google Home devices to read from the BK Wikipedia page, won the Direct Grand Prix. He talks about how his career journey took him from graphic design to tattooing to cake artistry, TfL’s hallowed roundel has been transformed into the iconic PlayStation symbols, as part of a stunt to celebrate the launch of Sony’s latest console, The photographer’s portraits of teenagers, taken after the cancellation of milestone events such as proms and graduations, emphasise the impact of 2020’s summer lockdown, A new illustrated book of classic fairytales uses technology to illuminate gender bias by reversing the gender of the characters and narratives, The author explores the rise of cancel culture in new documentary Offended by Irvine Welsh, where he discusses the threat that the phenomenon poses to the creative industries and why he thinks Trainspotting wouldn’t be published today, The artist and long-time Radiohead collaborator has left his “depressing flyposters” behind in favour of new artworks designed to spread joy in ten cities across the UK. 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With fewer polling stations, Boost Your Voice of that this year compared to 27 last! Honour, then Gold, Silver and Bronze in higher to lower order a third Prix... Companies and consultancies discover how to unlock maximum impact from Creative Marketing Monica, … and incredible.
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