Jump right in for more details. Marketing The online shopping system presents an online display of an order cut off time and an associated delivery window for items selected by the customer. Due to elimination of maintenance, real-estate cost, the retailers are able to sell the products with attractive discounts through online. Online shopping is most convenient for individuals that don’t have time to go to the store. In fact, the world of internet is different from the real world and thus it is called as a virtual world. Thus the main categories which are very successful in increasing the customer bases are fashion products, electronic items, consumer durables, grocery items, computer accessories and peripherals. This helped in gathering the information about the customer perception, characteristics, advantages and disadvantages of online shopping and the points which acts as an obstacle to online shopping. This is not an example of the work produced by our Essay Writing Service. This will help them in increasing the customer base. Conclusion. Average basket sizes differ between channels and delivery methods. b. Secondary research is done by researching scholarly articles and journals on marketing and research. As far as online retail goes, food and grocery is one of the less developed sectors, with a relatively meager 5.5% of all spending being made online. The cost of land comes in millions if the shop has to make presence at many locations in a country. This decision is based majorly on comparing the prices as well as reviews. These are the type of interviews which are conducted to have confidential, secure and personal information regarding the research objective (DeVellis, 2003). While the market share of online food and groceries shoppingis low, more people have started going online and trying out a time-saving, zero-labor way of grocery shopping. Depending upon the analysis, marketing implications are carved which will help the top management in designing the marketing campaigns for success of online grocery shopping website. The research will mainly analyze the customer buying behavior and perceptions towards online shopping. These are the companies which are dedicatedly providing products to customers through internet. This market research will clear all the confusions from top managements regarding the feasibility as well as profitability of the online grocery shopping portal. Outside of work, Neil is an advisory board member for the faculty of business and law at the University of Southampton, an Honorary Lecturer at the University of New Hampshire, and a Visiting Fellow at the University of Surrey. Thus one of the national supermarket chains in South Korea came up with an idea of selling grocery products on the go to the customers through mobile application. It is very easy for the customers to shop on the online shopping website of the brand which is known to them and they have even used the product by purchasing it from traditional store. To answer your questions, How can we changed the customers mind moving them from local grocery purchasing method to online grocery method? Shopping online allows access to merchandise sold world wide. *You can also browse our support articles here >. The era of globalization has come into existence largely because of the internet boom and internet is considered to be the fastest way of communication. Online Shopping-A Literature Review Sanjay Kumar Assistant Professor- BRCMCET,Bahal Abstract: Online Shopping play a great importance in the modern business environment. Internet shops make life of customers more comfortable but at the same time cost associated with opening of internet shops are also high. Online shopping is thus considered as a very profitable option by the companies which have presence as brick and mortar stores across any region. What level of security should be present in the online shopping websites? Thus these benefits and advantages acts as motivational tools for encouraging online shopping business. Again, this underlines the different mechanisms and dynamics of each channel, which is something brands need to be aware of when undertaking activities like marketing and promotion. Admittedly, many of these people only used online once or twice or used it for only a few specific items. As a direct result of retail and e-commerce combining efficiently, online retailers grew in popularity all around the world. The quality of merchandise, who, and how items are … These questions are relevant to the research objectives. I. Online shopping has increased and changed the way people shop. Online shopping websites have seen an exponential growth and there are many companies in this sector which don’t have any brick and mortar shops but exclusive presence on internet. In fact, the world of internet is different from the real world and thus it is called as a virtual world. Online grocery shopping market share As far as online retail goes, food and grocery is one of the less developed sectors, with a relatively meager 5.5% of all spending being made online. Method of payment is another risk by itself. The good news is that online shopping platform eliminates all of these little traps. It is a growing part of retail. The era of globalization has come into existence largely because of the internet boom and internet is considered to be the fastest way of communication. VAT Registration No: 842417633. Thus customers are highly dependent upon the reviews of the customers who are using that product. These are some of the major parameters which help in deciding the success of online shopping portals and thus marketing managers should consider analyzing all the above parameters very carefully while developing online shopping portals. When it comes to what type of products consumers are buying, staple pantry products – rice, canned goods and the like – top the list. A poor customer experience. If you are an impulse buyer and have trouble sticking to your grocery list, or if you struggle to get to the store because of your busy schedule or mobility, online grocery shopping … Oftentimes, you can buy the same products online as available in a brick-and-mortar store and can sometimes score better sales. Psychographics: The Psychographics is the study of the characteristics of the personality, traits, values and lifestyle of the customers. 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